what does it mean to be you?

We're not satisfied with society's definition of who we should be

So we're rewriting the script.

We're unapologetically challenging social norms by redefining the words we identify by and altering our state of mind.

What matters

You define you

You own the words to your narrative, no validation required. Don’t let people tell you what to be or how to act. You define the words that express who you are, and you do it with confidence.
Nothing left unspoken

Forget what society expects, you speak authentically and redefine adversity. Embrace unpopular words and wear them with pride. Find a deeper level of meaning that’s interesting, unexpected, and describes your authentic self.
Judgement welcomed

If they’re looking, it’s working. You’ve got permission to be you. Instead of blending in, you’re standing out – and that’s empowering. By challenging the status quo, you invite others to take notice and maybe even follow your lead.